Fluor

_OBJECTIVE  Create a  logo and system for a fortune 500 company.

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_CONCEPT  Fluor is a FORTUNE 500 company that delivers engineering, procurement, construction, maintenance (EPCM), and project management to governments and clients in diverse industries around the world. Founded as a construction company in 1912, Fluor quickly built a reputation for applying innovative methods and performing precise engineering and construction work within the emerging petroleum industry. 

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The logo represents the 5 branches within the company as an abstract tree trunk which is how the company got there start utilizing wood to create innovative methods.