_OBJECTIVE  Create a logo, identity system, and standards guide for an existing or made up store/restaurant/etc.

_CONCEPT  Inginuity is all about Boardsports! Whether you’re into one or all of them, we’ve got the news and products and services you’re looking for. I created a new brand identity to make ‘Inginuity’ look sleek and creative. Also to help strengthen its look by reflecting they’re companies services and products within the logo. Not a small mom and pop board shop feeling. There is a spaceman representing the definition of ingenuity and he is standing in front of a shadow made from skateboards, snowboards, and wakeboards which are the three specialties you will find at Inginuity.